Our commercial is about Vans products. Some common conventions and codes in Vans commercials include skaters as actors. The target demographic for Vans include teens and young adults, which is why the actors in these commercials are also generally young adults or teens. These actors are typically athletic and often run or do skateboard tricks in the commercials. They also wear Vans shoes and Vans shirts or socks in the commercials. Vans commercials may also feature famous athletes or skaters to talk about the products. The actors are normally within a group of friends; however, some commercials include skaters by themselves.
Additionally, the location of these commercials are usually outside in skate parks or on the street. Typically, the lighting of these commercials are very bright due to the sunny weather of being outside. However, commercials that feature more close ups of the shoes tend to have darker lighting.
Lastly, common music found in Vans commercials include Rock or Upbeat music. Popular artists that make this type of music for Vans commercials are Avril Lavigne, Sik-K, and DJ, Mia Carucci.
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